Clean Beauty Products for the Gen Z Naturalista

Submitted by kreehil on Tue, 04/04/2023 - 10:00
gen-z-naturalista

Passionate about making a difference in the world, a Gen Z Naturalisa will do the homework to find out how companies source products and what ingredients their formulas contain. At Desert Essence, we want to make it easy for Gen Z beauty gurus to find clean beauty products that align with their needs and values. To our Gen Z customers and everyone else, here's how we show our values through concrete actions.

Commitment to Quality

Desert Essence has certifications that showcase our dedication to the planet and everyone who shares it with us. Here are a few ways that we hold ourselves to rigorous standards:

  • Partnership with Non-GMO Project: We partner with the Non-GMO Project to verify the origins of our ingredients and support non-GMO farming practices. 
  • Use of USDA-certified organic ingredients: Whenever possible, we use USDA-certified organic ingredients in our formulas. We're also committed to working with sustainable farmers to cultivate our non-certified organic ingredients — check out our FAQ page to see how we work with sustainable suppliers to produce our non-organic tea tree oils.  
  • B-Corp certification: As a certified B Corp, we fulfill high standards of public transparency, legal accountability and social and environmental performance to support our planet and its people.

Commitment to Ethical Practices

As a consumer, you may also have concerns about what's in your products and how they're produced. Here's what you can expect from Desert Essence products: 

  • Cruelty-free: We are certified cruelty free by the Leaping Bunny Program, so no animal testing is ever involved in our finished products or ingredients. 
  • No artificial dyes or scents: We keep our ingredients real with plant colors and pure essential oils, saying no to artificial dyes and scents. 
  • 100% vegetarian: Most of our products are vegan, and all of our products are 100% vegetarian.
  • Gluten-free options: Because food allergens can be concerning for many, we've also made most of our offerings gluten free. 

Product Offerings

Essential Oils

From body care to home cleaning, pure essential oils are versatile go-to's. One of our all-time favorites is Desert Essence Organic Tea Tree Oil, a staple that does everything from soothing blemishes to boosting laundry. 

Skincare Products

Every proper Gen Z skincare routine includes a cleanser, moisturizer and treatment. Start your regimen with Desert Essence Thoroughly Clean Face Wash - Sea Kelp, which uses tea tree oil and Castile soap to gently remove impurities and sea kelp to support the skin's moisture. 

Hair Care Products

We offer shampoos, conditioners and styling products that suit different hair types, whether you have dry, oily, curly or color-treated tresses. A formula like Desert Essence Anti-Breakage Hair Mask helps revitalize strands with nourishing botanical ingredients such as jojoba oil and radish seed extract.

Body Care Products

Desert Essence's body washes and body lotions — both cruelty free and vegan — refresh and nurture skin. We do not use artificial dyes or fragrances, but you can also choose fragrance-free options. Desert Essence Fragrance-Free Hand & Body Lotion includes aloe vera for gentle hydration and antioxidant-rich organic green tea to nourish skin. 

Personal Care Products

From lip balms to sanitizers, we've got on-the-go essentials, too. Featuring an invigorating scent, Desert Essence Probiotic Lemongrass Hand Sanitizer kills 99.9% of the most harmful germs with 75% natural grain alcohol while keeping hands soft with probiotic packed-Kefir. 

Dental Care Products

Desert Essence dental care skips gluten, fluoride and harsh abrasives, helping you keep your mouth clean with pure botanicals. Desert Essence Tea Tree Oil Whitening Plus Toothpaste, for example, features baking soda and bamboo extracts to gently remove surface stains and tea tree oil to fight cavity-forming sugar acids. 

To be one of your go-to Gen Z beauty brands, Desert Essence is dedicated to transparency. We know that a nourishing, gentle formula is simply one part of the equation in Gen Z skin care and personal care — we're also committed to high standards to give you peace of mind. 

 

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