Reading the labels on your favorite beauty products can empower you as a consumer by helping you understand not only the ingredients included in a formula but also the brand’s practices. For many skincare and makeup lovers, the cruelty-free label is a must. At Desert Essence, we are Leaping Bunny-certified cruelty free and do not use animal testing on our products. But what exactly does it mean for a brand to be cruelty free, and why might you want to choose cruelty-free products? We’ve got all the details ahead. 

What Does Cruelty Free Mean?

In the broadest definition possible, a cruelty-free brand is one that does not test on animals to create its products. Many consumers will want more specificity. For many consumers, a cruelty-free brand should be one that doesn’t test on animals at any point during the manufacturing process nor work with any suppliers or third parties who do. Cruelty-free advocates also want to make sure that their favorite brands don’t sell in countries where animal testing is required by law.  

How to Identify Cruelty-Free Products

Learning how to read beauty product labels is crucial for identifying cruelty-free brands. Certifications such as Leaping Bunny or PETA’s Beauty Without Bunnies ensure that brands meet high accountability standards when they use the cruelty-free label — you will find the icons for these certifications on your product packaging. If you can’t find information regarding cruelty-free practices on your product’s packaging, try looking up the company’s testing policies online by reading through their FAQ or corporate responsibility pages.  

Why Choose Cruelty-Free Beauty?

Many people pick cruelty-free beauty products based on ethical concerns against animal testing. Choosing cruelty-free beauty brands is a great way to show your love to animals. When you invest in cruelty-free products, you can have peace of mind knowing that no animal was harmed in the making of your personal care go-to’s.  

Desert Essence and Cruelty-Free Beauty

Is Desert Essence cruelty free? The answer is a resounding yes! If you’re looking for cruelty-free brands, add us to your list. We are a Leaping Bunny-certified company, which means that we neither test our products on animals nor purchase ingredients from suppliers who do. We also do not sell products in countries that require animal testing. 

You can find a range of cruelty-free skin care, hair care, body care and personal care from our selection. From hair shampoo to body lotion, every botanically nourishing product in our collection is free from cruelty.

By identifying and selecting cruelty-free beauty products, you can take a stance against animal testing and choose compassion. The easiest way to do so is by picking products with internationally recognized certifications for cruelty-free standards — think certifications like the Leaping Bunny Program. When you find your favorite botanically powered formulas at Desert Essence, you can rest assured that you’re enjoying cruelty-free products every time.